For some men, clothes are an obligation. For others, a daily routine. For many, however, they are a source of joy and a means of self-expression. While some adhere to a classic vision, others prefer to slip a touch of modern fantasy into their dress. At ZAVATE, we believe every gentleman should have his clothes cut in his own image. For those who want their style to match their personality, here are 5 timeless styles to choose from.
1. The traditional classic: restraint and attention to detail
Or, put differently, tradition and a reserved attitude. The dress of these gentlemen is not defined by passing trends. It rests on a tradition crystallised over decades. The man who adheres to this style champions traditional values and proven materials, and believes in reliable workmanship. He avoids excess, for he savours every detail (however small) for years on end. He opts for the more restrained versions of patterns and textures, and favours quality accessories. He prefers hand-sewn pieces and avoids loudly patterned shirts. His ties, however, are often surprising. Pierce Brosnan and Tom Ford are examples.

2. The modern classic: elegance brought up to date
In other words, elegance for today. Today’s gentleman follows the changes in the industry and the emergence of new forms, yet his appearance exudes simplicity. Into his everyday dress he brings dynamism and contemporary touches, matches bold textures with classic ones and adds unconventional patterns. Classic values and current trends are both essential to him, and he recombines them freely. He prefers quality pieces by great designers or renowned brands. He is drawn to handmade, made-to-order clothes. Matteo Marzotto is a good example.
3. The Briton: tweed, flannel and island style
The British way of life is preserved in typical fashion: traditional materials combined with smart casual shades and patterns. British style is consistent in every respect, yet its insular and urban character makes it intriguing and many-faceted. Brown and pale yellow tweeds, striped flannel shirts and lilac ones form a perfect whole with knitted jumpers and hunting jackets. Old pieces are rarely worn with new ones, and the style is all of a piece. David Gandy exemplifies this style.

4. The rebel: freedom, suede and stubbornness
He rejects absolutely everything. The rebel sees classic pieces as imposed traditions and seeks at all costs to send a modern message. For him, freedom means a kind of separation, and self-expression a kind of resistance. He perceives rules as confinement and lives in a state of revolt against tradition. At the same time, his value system imposes a certain limitation: to reject everything is to be left with nothing. He prefers sporty, relaxed clothes, combined in unexpected ways. Jeans, suede and chunky belt buckles are his inseparable companions. Ralph Lauren and David Beckham stand out as rebels.
5. The rocker: leather jackets, jeans and showy accessories
The essence of this style is the dress of the legendary rock musicians. The rocker’s key pieces include leather jackets, jeans or casual trousers, and slogan T-shirts, often vintage. The style appeals to the eternally young, whatever their age on paper. The rocker has an arsenal of showy accessories in metal or leather, plus boots of every kind, each with its own tradition. No discussion of rocker style can ignore the likes of Elvis Presley or Billy Ray Cyrus.
In short, this world contains very distinct, well-defined groups. This article has not been only about a traditional, modern or rebellious attitude, but about a way of life reflected in the clothes chosen. For readers who recognise themselves in one of these styles and want to know more, Nicolas Schiffer’s Stilul vestimentar masculin contemporan [Contemporary Men’s Dress Style], which inspired this article, is the place to start.