In an era where the “casualization” of men has become widely accepted, educating consumers about casual style has turned into a market-driven necessity.
In this article, we’ll explain how casual style was born, how it redefined urban elegance, and how you can integrate it into your wardrobe so you continue to radiate style, refinement, and good taste—even in an outfit freed from classical constraints.
Casual style originated in the United States, though European versions quickly followed. American casual is a system made up of multiple elements: the aura of the Wild West, the discreet elegance of the 1920s, iconic pieces from gangster culture, Hollywood’s golden age, and Ivy League style (which we’ve written about HERE). These seemingly unrelated influences were brought together into a unified, distinct style by the legendary Ralph Lauren in the last quarter of the 20th century.
What is it? At its core, casual attire is the most relaxed dress code. It resembles smart casual, but without the blazer. It imposes the fewest constraints and allows you to be creative. Both men and women embrace it. Casual emerged from the need to look good even when strolling around town or shopping at the market. Unrigid, functional, and comfortable, it became a fashion—and because it was so accessible, it spread quickly.
What does it include? Chic, slightly sporty, multifunctional, unpretentious, deconstructed clothes with simple cuts are living their glory days. The printed (or plain) T-shirt, jeans, sport shirts, turtlenecks, chinos, and sneakers all belong to the casual repertoire. Essentially, almost everything in your wardrobe (except the suit, blazer, and patent-leather shoes) falls under casual.
How to wear it with style? Pair jeans with your favorite T-shirt and sneakers in warm weather; in the colder months, the same jeans matched with a turtleneck and overcoat will make you stand out. And don’t be afraid to wear the accessories you enjoy—sky’s the limit.
What about shoes? From white sneakers, leather trainers, and loafers to Chukka, Chelsea, or Jodhpur boots, all integrate seamlessly into a relaxed, impactful outfit. Tips & tricks: suede shoes will always be the casual man’s choice over smooth leather ones.
In corporate settings, the famous Friday casual simply means loosening the office dress code down to this level.
In conclusion, casual style has definitively redefined urban elegance in recent decades. Though relaxed, it can still create artistic outfits. The art lies in the harmony of combinations and their suitability for the social context. And yes—you need this, because let’s not forget: first impressions really do matter!
