“Which colour suits me best?” It is a question every man asks sooner or later. On this blog, we have more than once discussed the basic rules of combination. Yet beyond the pairing of clothes, the match with skin tone has a decisive effect on the overall picture. So, for clothes enthusiasts keen to learn how to choose according to skin tone, here is a short guide.

1. How to choose clothes for a pink complexion

For a complexion that leans towards pink, as among Northern Europeans, here is what to know. Warm colours such as khaki, coral, peach, pale blue and fresh green are the right choice. The non-colours (white and black) are best avoided as far as possible. The contrast between them is too strong and only accentuates the skin’s lack of pigment. Many clients have noticed that clothes in cool tones (cool greys or arctic white) heighten the redness of the face, and make the skin look irritated or tired even when it is not.

2. How to choose clothes for a yellow-toned complexion

For a pale, yellow-toned complexion, as among many Asian peoples, read on. Pale pink and other pastel shades work well. Neutral shades such as light beige or mid grey also look very good. Black and navy are best avoided. Saturated yellows and greens make the face look sallow, so they too are best avoided, especially with blue eyes.

3. How to choose clothes for an olive complexion

For olive, tanned skin, typical of Mediterranean peoples (Romanians among them), here are our suggestions. Warm shades such as brown, orange-yellow, olive green, deep red or imperial purple are the right choice. Pale pastel colours, by contrast, do not suit this complexion, as washed-out shades dull its natural pigment.

4. How to choose clothes for a very dark complexion

For very dark skin, as among many African peoples, the clothes should complement the skin. Black, charcoal grey, navy and any other rich, intense colour are the ones to look for. A sharp contrast, such as brilliant white or ivory, also makes an unforgettable impression. Earthy colours, however, are best avoided.

In sum, the fairer the complexion, the more restrictions there are on colour. For such a complexion, white and black are the first to avoid. For a medium complexion, primary shades work best. And for men born with very dark skin, strong contrasts and vibrant shades make them stand out. These suggestions are a point of reference, and nothing is 100% set in stone. At ZAVATE, however, attention to detail and respect for colour are an article of faith. When they meet a passionate client, the results are astonishing.